7 important things to focus on when building your blogging business


Ever feel overwhelmed by blogging?

You’re not alone.

Overwhelm, and its best friend, frustration, is a large part of my blogging life. I’ve accepted it as being so and I’ve learned ways to manage and overcome this.

It’s a daunting journey with so many things that require your attention. Increasing your traffic and your income will be your most pressing problems to solve.

In the online world things change quite quickly. It’s easy to get caught up in the latest shiny object or chase the wrong things down the rabbit hole. How do you know what to give attention to?

Which social media platforms will help grow your business the most? How can you create content that stands out in a crowded world? How do you get readers AND then keep them? What is the best way to earn money through your blog without draining all your time and making you look like your “selling out.”

That’s a term I completely despise by the way and one I don’t believe you should use or pay attention to. You’re are not selling out by making money from the hard work you put into your blog, you are selling into your dream and the dreams of others.

Best blogging tips and resourcesGeeking out at the Social Travel Summit in Austria – learning all I can about travel blogging

The blogging and entrepreneur journey is one that has many ups and downs. That is why it’s important you NEVER stop growing and learning. Finding ways to reinvent the wheel is essential.

That is one reason I spend a lot of time and money on my own personal growth, my energy levels, and learning as much as I can. Just these past six months I have attended three conferences and am flying out to my fourth tomorrow.

It’s an exciting one because we have been nominated as a finalist for a Modern Entrepreneur award. That was a word I never thought could be used to label me. I didn’t believe I was smart enough or creative enough to be an entrepreneur.

But here I am. And you can easily do the same.

Like you, I have moments where I am afraid and get stuck. In this post, I want to share with you the main areas in my blogging business I focus the majority of attention and resources on.

These are the essential core foundations of my business that help me consistently grow –  in traffic, opportunities and income.

I will also share with you some resources from the Genius Blogging Toolkit that can help you learn and grow in these areas as well.

There is a lot to learn about blogging, instead of spending hours researching and wading through the masses of free content online – who do you even know to trust in that huge pool – you can dive deep into what you need from the blogging toolkit. Each product, course, or service has been created by someone who has been successful in that related blogging field.

It’s as simple as rinse repeat.

I am an affiliate partner of the Blogging Toolkit and have been for a couple of years. I LOVE them, invest in them and use them myself. I usually have my own courses in the toolkit, but this year I couldn’t get one created in time for it!!

But I am going to create some awesome bonuses for those who do purchase the course via my affiliate link. I am excited as it is around topics I am super passionate about and one that is the MOST important to your business success, and one most people pay little attention to.

BTW – I personally invested my money into this bundle and have been doing several of the courses already. So far, the ones I’ve taken have been excellent and exactly what can help you start, or grow, a blogging business.

Important: The Blogging toolkit is only available for the next 8 days – ending on Oct 9th 11:59 EST. So don’t delay!

Is blogging too crowded now?
How to become a travel bloggerThere is plenty of room for you in blogging

It may seem like the blogging world is overcrowded and you may be too late to the game. Absolutely not. I can tell you the pie is HUGE and now has never been a better time.

The money people are spending online is increasing into the trillions, online users are increasing everyday and more and more money is being put into digital marketing, especially in the tourist industry.

We live in a world full of abundant opportunity.

Now is your time. It’s important that you learn from the best, develop your skills and create a rocking blogging strategy so you can take advantage of it.

It can get pretty pricey to buy all the new books or courses that cover the topics I’m looking for and I often spend at least a hundred dollars each month!

Which is why I am over the moon about the Genius Blogger’s Toolkit and why I am sharing it with you today as the ultimate blogging resource.

It’s a digital package crammed full of brilliant tools to help you grow your blog, work smarter and make more money. (But for way less than you’d normally spend!)

7 important things to focus on when building your blogging business
Sharing valuable blogging informationSharing my travel blogging campaign insights at the Social Travel Summit conference

Do not let the crazy game of Instagram likes and comments fool you into thinking that is what is vital for your business. Our Instagram engagement is CRAP. It always has been and is only getting worse.

I am so grateful I had the intuition and foresight from the very beginning to know that was not the path to building a solid online business. It was just an arm of it, a weak one that does not impact how my business grows or the money I make.

Every day I see more and more people complaining and crying because of Instagram reach. They have put all their eggs in that one basket and now their “Business is in the toilet. You cannot build a business on rented land!

Put the focus into your blog – you own it, you control it.

If you continually focus on the following you will have success and your blogging business will grow:

1. Great Content

Great content should always be your number one priority. I am thrilled every time a reader lets me know how helpful our content has been to their travel planning and experiences.

I know from the amount of research I do for our own travel planning, that so much of the content online is absolute rubbish and unhelpful. We know how to create great content because we are, and always have been, full-time travelers.

The key to creating great content is to be your reader. Understand what life is like for them and what they most need. Then you give this to them in a way that is better than the rest.

I don’t say that for you to play a comparison game, but to really research and focus in on what is missing in the market so you can provide it and stand out.

These products in the blogging toolkit can help you with creating content that stands out:

The Effective Writer by Jeff Goins
I’ve been a long time follower of Jeff’s blog which is why I am ecstactic he has contributed to the blogging bundle. He is a master at writing and will only offer stellar advice and tips.

Make your old content new again by Katy Widrick
You don’t always have to be churning out new content daily. You can improve old content to keep serving and growing traffic.

1200 Blog Post ideas by Rachael Wynn. I have the problem of too many blog post ideas, but if you struggle sometimes, this guide will help you!

2. Email List Building

It astounds me how little effort people give to email list building. It is always my first focus, and still I don’t give it as much attention as I’d like.

Forget about putting all your focus on growing your Instagram account, grow your email list! It’s a much more personal and rewarding relationship and they trust you so much more!

The conference I am attending this week is run by Ontraport, my email software system. I can’t wait to learn more advanced strategies from them. But you can start right now, and I URGE you to start right now, with the resources in the blogging toolkit.

I have whizzed through the ebook “Email lists made easy for writers and bloggers” by Kirsten Oliphantand I can tell you there is great wisdom and strategy in here when it comes to list building. A couple others included in the toolkit, which I have not gone through yet are…

The List Building Mania course by Lindsay Maloney will help you Build Your List, Save Time and Grow Your Business in 7 Days. She’ll give you some great planning worksheets and ideas for content upgrades – the most effective way to grow your list is a must read.

how to earn money blogging

3. SEO

We recently took an old post that had very poor search optimisation on it and applied the SEO principles we have since learned to update and improve it.

That post went from receiving nearly no traffic to now getting over 6,000 views a month and is in the top 5 position on the first page of Google for several highly searched terms.

SEO is powerful.

This is where you can write one useful post and have it bring traffic to your site, which not only helps people looking for that solution, but can increase your ability to earn money and grow.

Many of our posts that are three years old still bring in 2,000 – 10,00 views a month. And we receive so many emails of gratitude to people who have used that to help them.

You will learn the principles I am talking about in the e-guide,  Demystifying SEO: A Blogger’s Guide To Search Engine Traffic by Kim Six in the blogging toolkit. SEO is not a sexy topic at all, but this book lays out the essentials in an easy to understand way. You can skip ahead to the parts you need help most with. I am three quarters of the way through it and it definitely is of value. There are also many other courses and ebooks in the bundle offering tips and strategies to grow your traffic

4. Pinterest

Like other social platforms it has tricky algorithms to work out. But with Pinterest, it is just like a search engine. So if you can optimize your posts and pins with the right keywords you can gain a lot of traffic to your site.

So I highly recommend you invest time and resources into growing your Pinterest strategy. Anything that drives traffic to your site, requires attention!

  I love that the blogging toolkit has a lot of resources this year on Pinterest. Pinterest traffic has dipped for us lately so I am very excited to go through the resources in this toolkit to refine my strategy and to see how we can improve and continue to grow again with it. My first course Pageviews from Pinterest: The 7-Step System to Skyrocket Your Blog Traffic (& Income!) in the Next 30 Days by Krista Dickson 

5. YouTube

Although YouTube may seem like you are building a business on rented land, you still retain ownership over your content creation, i.e. videos, and can do what you want with it on your own platform.

What’s great about YouTube is that it is the second biggest search engine, which works in your favor. Video is also the way of the future. At every conference I have attended over the past year this has been the consistent message.

So I highly recommend you find ways to make video a part of your content and blogging strategy.

We are putting more and more of our resources into it and I need as much help as I can get, as it is definitely not a strength of mine.

In the Genius Blogging Toolkit, I absolutely love the Conquer YouTube course by Kallie Branciforte  I have not finished it yet, but I find it very thorough and she has excellent planning guides and checklists and cheat sheets for you. It’s the best I’ve seen so far on YouTube. Plus, she’s super successful with YouTube so I want to learn from her.

6. Monetization Plan

Of course, how to make money blogging is at the top of your priority list! We have multiple streams of income on our blog – some passive and some very active.

Having this diversity helps us to consistently earn a balanced income. If one income stream has a slow month, we can rely on the other income streams to keep us steady and growing.

You want to always be focused on generating different income streams and increasing your income every month. Without income you don’t have a business, you have a hobby.

The Genius Blogging toolkit has an epic amount of resources on creating and selling your own products, affiliate income, and creating media kits and campaign reports that wow!

7. Mindset

I can promise you, it does not matter how many strategies about business you learn and perfect, if you cannot master your mind you will take yourself out of the game quite quickly.

Entrepreneurship is a roller coaster of emotions. You have to learn how to manage the downs and ride the ups.

This is why I recommend constant and never ending improvement – it is because YOU are your business. That is why you always work on yourself. The more you grow, the more your business will.

With blogging, you are building a business around YOU – your expertise, your passions, your insights. Its essential you have got YOU in tip top shape.

 The Blogging Bundle has you covered with courses and ebooks on blogging balance and passes to Activate, my favorite addition to this year’s bundle. Activate is The EBA Live Conference Package from Ruth Soukup, who is a hugely successful blogging entrepreneur. I’ve mentioned I love conferences, I am stoked to get access to all 16 sessions from her recent 2 day workshop. This is a $297 value and worth the investment in the blogging bundle alone!

how to start and grow a successful blog

Which leads me to my bonus.

As a way of saying thank you, and because I love this stuff the most, I am going to give you access to a series of video training if you purchase the Genius Blogging toolkit via my affiliate link here.

I will share my insights and top strategies on how I master my mind in business.

So my business will help you to learn how to manage:

  • Fear
  • Frustration and overwhelm
  • Rejection
  • Money anxiety
  • Failures – because you will have a lot of them
  • Comparititus – because there is always someone better, or worse, than you!
  • The Haters
  • Time and energy

To get access, simply forward your receipt to my email at: [email protected]

The Genius Blogger’s Toolkit – a few facts

The team at Ultimate Bundles have put together the best resources on ALL the topics that matter to bloggers like:

  • Mastering social media
  • Monetization
  • Creating and selling products
  • Time management and productivity
  • Nurturing an email list
  • Legal and financial
  • Podcasting
  • and much more

Here’s what you get:

  • 28 eBooks
  • 43 videos & eCourses
  • 16 printables
  • workbooks & templates
  • 1 conference
  • 1 membership site
  • 10 digital bonuses, $1,193 value

You don’t want to miss it!

But the truly amazing part? They’re selling it for a crazy 98% off of regular price!

In total, the toolkit includes  $5,802.51 worth of blogging tips, strategies, tutorials and amazingly practical information and ideas.

I know, it sounds too good to be true, but I promise it’s not. Ultimate Bundles has been around a long time and creating these packages is really their thing (they’ve sold over 180,000 of them on all sorts of topics), so you can trust this is the real deal.

Even better, they’re all about making sure you LOVE this toolkit. There’s a full 30-day happiness guarantee, so there’s really no risk in trying it out.

The most important detail, though, is that this toolkit is available for eight days only. On Monday night, Tuesday, October 9 @ 11:59 p.m. EST, the sale ends and you’d have to buy all of these products individually.

I’d hate for you to miss out, so click the button to learn more or buy the bundle.
how to start and grow a successful blog

How to grow a successful blogging business
But wait, the Genius Blogging Toolkit also has some cool bonuses.

My favourite ones are:

Social Pilot

Social Pilot – a social media scheduler I have been hearing about, which may save me money on the expensive Meet Edgar that I use and is a tool I can’t do without. With this 2 month free bonus I can test Social Pilot to see if it’s worth making the switch.

Free Isabelle Theme

I have just used this theme for Kalyra’s blog, which has saved me $79. If you are just starting out, you get a great premium theme to use for free.


Gives you free 2,500 credits for tracking the behavior of your website visitors. This information is gold. We’ve used something similar before which helped us know how to change our website to it’s more user friendly website design, which has only improved our business.



get started now



The Genius Bloggers Toolkit


As a reminder, you get over 89 online resources to help you grow your blog business and earn income from blogging. The toolkit includes  $5,802.51 worth of blogging tips, strategies, tutorials and amazingly practical information and ideas.

And remember the truly amazing part? They’re selling it for a crazy 98% off of regular price!

You must purchase before OCt 9th at 11:59pm EST to grab this deal that will not be offered again!

Don’t forget by clicking the buy now button below, you’ll get access to my bonus training. Just be sure to email me a copy of your receipt (just forward it to me when you get it) and your to: [email protected]

It truly blows my mind the value that is given in this blogging bundle for a ridiculously low price. It is a no-brainer investment.

I have an entire library of resources on my computer now that I can use for the rest of my life, whenever I need help in a particular area of my blogging business.

It’s why I love recommending it to you.

how to start a successful blog



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The ultimate blogging toolkit to help you learn How to start and grow a successful travel blog. It's the ultimate toolkit to teach you the right skills, help you avoid overwhelm and frustration. Click to read more. Limited time offer. Happy Pinning

The ultimate blogging toolkit to help you learn How to start and grow a successful travel blog. It's the ultimate toolkit to teach you the right skills, help you avoid overwhelm and frustration. Click to read more. Limited time offer. Happy Pinning

Want to start and grow a blogging business? There is so much for you to do. I recommend you focus on these 7 important things to build your blogging business right.


  1. Hi Matt,
    Obviously you’ve traveled many places around the world, but what about the United States? Have you explored your own country? There is so many beautiful things to see in this country, I’m wondering why there seems to be a lack of interest in traveling in the U.S.

  2. We once took a winter weekend trip to Nanaimo, BC. When crossing the boarder into Canada, the always stoic border guard laughed when we told him we were headed to Nanaimo. We had some of the best food and people experiences that weekend.

  3. This is a great post and i totally agree! The moral of the story is you will really never know what place will have an impact in your life! Keep on rocking Earl!

  4. Hi, I’m hoping to travel the world with my two young children before the end of this year and was wondering if you know of volunteering opportunities for families (7 and 10 years old). It’s something I would love to do and involve my children in sooner than later. I will also spread the word about GV as I think it’s great!


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